In addition there are two independent channels: ITV (Independent Television) and Channel4, which is owned by the IBA (Independent Broadcasting Authority). The ITV has 15 programme companies, each serving a different part o the country. These companies get most of their money from firms who use them for advertising. The whole of ITV is controlled by the IBA. The magazine “TV Times” advertises all ITV programmes; ITV programmes include news, information, light entertainment and are interrupted at regular intervals by advertisements. Despite the genuine entertainment that so many of the good commercials afford, television still succeeds in crushing its viewers with ads that are too annoying, too often, and just too much. Very often commercials are infuriating as well as irresistible. Commercials are the heavy tribute that the viewer must pay to the sponsor in exchange for often doubtful pleasure. The first regular commercial ITV programmes began in London in 1955.
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